Through the history of the FIFA World Cup and other global sporting events, posters have become synonymous pieces of memorabilia for fans, organizers and anyone involved in the events.
For the World Cup, there is often just one primary poster encapsulating the whole tournament, whereas the Olympics usually have one main poster, complemented by sport-specific adaptations. Yet, the FIFA World Cup 2026, hosted in the United States, Canada and Mexico, brings a new edge, unveiling posters for each of the tournament’s 16 host cities.
So many posters have become iconic pieces of sporting artwork over the past eras, and the 2026 tournament will undoubtedly offer a few that fit that bill, as well as the official tournament poster, yet to be announced.
But which cities perfected their World Cup poster, and which ones left something to be desired?
Sports Illustrated takes a look at each one.






